About Martin Williams

Strategic Marketing Professional with Proven Business-Building Experience

I’m Martin Williams, a results-driven marketing professional with 8+ years of hands-on experience building and scaling content-driven businesses, backed by 10 years of experience communicating complex concepts to diverse professional audiences.

Professional Background

Marketing & Business Development (2017-Present)
As a marketing professional who has built multiple successful ventures, I bring a unique perspective that combines strategic thinking with practical execution. My experience spans content marketing, SEO strategy, email marketing, and cross-functional team management—all proven through measurable business outcomes.

Education & Communication (2008-2017)
My foundation in education developed exceptional communication and stakeholder management skills. This background gives me a distinct advantage in translating complex marketing concepts for executive audiences and collaborating effectively across departments.

Core Marketing Competencies

Content Strategy & SEO

  • Built comprehensive content strategies that generated 7+ million page views
  • Achieved 20X revenue growth through strategic SEO implementation
  • Managed content operations across multiple channels and audiences
  • Expertise in technical SEO, keyword strategy, and content optimization

Email Marketing Excellence

  • Grew email lists from zero to 18,000+ engaged subscribers
  • Transformed client email performance: 14% to 55% open rates (293% improvement)
  • Developed automated flows and segmentation strategies
  • Achieved 6X revenue improvement through email optimization

Cross-Functional Collaboration

  • Managed external creative teams including writers, developers, and specialists
  • Collaborated with sales teams to align content with business objectives
  • Coordinated with technical teams on implementation and optimization
  • Experience presenting to executive stakeholders on strategy and results

Data-Driven Marketing

  • Built comprehensive analytics frameworks to measure marketing performance
  • Used attribution modeling to connect marketing activities to revenue outcomes
  • Implemented A/B testing and optimization strategies
  • Created dashboards and reporting systems for stakeholder communication

Proven Business Impact

Revenue Generation

  • Delivered measurable business outcomes totaling £250K+ in value creation
  • Built sustainable marketing systems that compound over time
  • Demonstrated ROI across content marketing, SEO, and email channels

Published Authority

  • Authored 5 industry publications with 1,000+ professional reviews
  • Established thought leadership in education technology sector
  • Created content that resonates with executive and technical audiences

Team Leadership

  • Managed distributed teams across content creation and marketing functions
  • Recruited and developed external specialists for project delivery
  • Coordinated cross-functional initiatives across marketing, sales, and product teams

Industry Experience

Sectors: Education Technology, B2B SaaS, E-commerce, Professional Services
Marketing Disciplines: Content Strategy, SEO, Email Marketing, Partnership Development
Team Experience: Remote team management, external agency coordination, stakeholder collaboration
Geographic Markets: EMEA focus with international audience development experience

What I Bring to Your Team

Strategic Business Thinking: Having built businesses from concept to successful outcomes, I understand how marketing drives real business value, not just vanity metrics.

Cross-Functional Expertise: My experience spans the full marketing stack, from technical SEO implementation to executive-level strategy communication.

Results-Focused Approach: Every recommendation I make is backed by data and proven through practical application in competitive markets.

Stakeholder Communication: My education background ensures I can effectively communicate complex marketing strategies to diverse audiences, from technical teams to C-suite executives.

Professional Achievements

  • £250,000+ in measurable business value creation through marketing strategies
  • 7+ million page views generated through strategic content and SEO implementation
  • 20X revenue growth achieved through systematic marketing optimization
  • 5 published works demonstrating content creation and thought leadership capabilities
  • 18,000+ engaged subscribers built through strategic email marketing

Ready to Contribute to Your Marketing Team

I’m seeking a senior marketing role where I can apply my proven track record of building successful marketing operations, managing cross-functional initiatives, and delivering measurable business outcomes.

Contact Information:
Email: info@seasidedigital.tech
Phone: 07395 058 244
Location: UK-based, available for remote or hybrid work arrangements, or onsite in Merseyside area.

Bringing entrepreneurial results and strategic thinking to established marketing teams.