Martin Williams CV

Martin Williams | Info@seasidedigital.tech | 07395 058 244 | Merseyside-based, UK

Professional Summary

Strategic content and SEO professional with 8+ years growing and exiting digital businesses, and 10 years of experience in the education sector.

I create high-converting, personality-driven content strategies that turn browsers into buyers. After successfully selling 10+ digital ventures (£250K+ in exits), I’m now looking for a permanent role where I can apply this experience to build scalable content and SEO functions — ideally in a growth-oriented team.

Author of 6 books (5 bestsellers), skilled at creating content that builds trust, authority, and measurable results.

Experience

Content Marketing & SEO Consultant Self-Employed | 2022 – Present

  • Developed content-driven growth strategies for 10+ digital businesses that I owned, resulting in £250,000+ in successful exits
  • Increased revenue through SEO to a cycling micro-blog by 20X, resulting in an $82,000 exit
  • Created an SEO strategy for a clinical trials company, building site from zero and generating multiple long-term clients through organic traffic
  • Revived an ecommerce client’s email list from 3000 opens per email to 9,000 over 3 months, and generated more revenue over two months than the previous year
  • Set up an education newsletter that drove £51,000 in revenue in 18 months from scratch
  • Created high-performing blog content, email campaigns, and landing pages that drove organic traffic and conversions across education and B2B markets
  • Built comprehensive content funnels using SEO, email marketing, and social media across diverse niches
  • Managed external creative teams including content writers, social media operators, and course developers to scale content production
  • Collaborated with industry experts to create 3 online courses, leveraging their expertise to develop authoritative educational content
  • Authored compelling case studies and sales materials that communicated complex value propositions to buyers
  • Provide content marketing, SEO, and email strategy services to SaaS and digital businesses
  • Regular podcast guest on education and marketing shows including Early Years Reviews and Niche Pursuits

Founder & Content Strategist, Early Impact Learning 2017 – 2022

  • Built education business from startup to $160,000 exit through content marketing and brand storytelling
  • Collaborated with education sector experts to co-author 2 books and develop comprehensive course content for B2C and B2B audiences
  • Author of 5 best-selling books in the early years education space (please see on Amazon – example: Loose Parts Play: A Beginner’s Guide, by Martin Williams)
  • Over 1,000 five-star reviews on books in the education space
  • Managed cross-functional team of course leaders, content creators, and marketing specialists
  • Grew engaged community through consistent, valuable content across multiple channels
  • Established thought leadership through industry contributions and expert commentary
  • Drove growth across multiple social channels, including Youtube (please see the Youtube channel here – https://www.youtube.com/@earlyimpactlearning). Also drove growth across Facebook, Twitter and IG.
  • Podcast appearances, including on Tapestry podcast and Early Years Reviews

EYFS Teacher 2008 – 2017

  • 9 years of classroom experience providing deep understanding of education sector challenges and stakeholder needs
  • Developed expertise in translating complex concepts into accessible formats for diverse audiences
  • Built strong relationships with education professionals and understanding of sector decision-making processes

Skills

Content Strategy • Copywriting • SEO • Email Marketing • Technical Writing • Brand Storytelling • Performance Analytics • Social Media Strategy • Multi-format Content Creation • Audience Development • A/B Testing • Content Optimization • Podcast Production & Guesting • Team Management • Subject Matter Expert Collaboration

Tools & Platforms

WordPress, Google Analytics, Ahrefs, Ubersuggest, Mailchimp, ConvertKit, Canva, YouTube Studio, ChatGPT, Notion, Trello, Shopify, Klaviyo

Education

English Degree

Loughborough University, Sept 1999 – June 2002: English Degree (BA Hons)  – 2:1 English

Primary Education Leadership Accelerator Program

2015-16: Wirral Borough Council

Early Years Teacher Training PGCE

Hull University

Sep 2008-June 2009

‘A’ Levels

Mathematics – A, English Literature – A, General Studies – A, Physics – B

9 GCSEs

2 A*, 3 A, 4B